There is so much we can do to help increase the search engine rank of your website
A sound Online Marketing strategy will play a vital role to make your business successful.Read More
Knowing your target audience is a foundation of every SEO strategyRead More
We can generate targeted keyword phrases for every page of your websiteRead More
By implementing proper On-Page optimization, we help search engines understand what the website is about.Read More
We can enforce internal keyword link strategies using targeted keywords to link between your website pages.Read More
We can modify each website page to properly utilise and reflect keywords.Read More
A sound Online Marketing strategy will play a vital role to make your business successful. To make this strategy easy to understand and monitor we categories it into following steps:
The main purpose of SEO is ranking well in the search engines to drive traffic to your website, but even that won’t mean much if your website shows up in front of an audience that doesn’t care. The first thing we will do is identify the target audience and learn all about them—demographics, search patterns and preferences, geographic location, etc.
According to this information we would set clear objectives based on the target audience. What is it that we want our audience to do on the website? What is the best way to get there based on audience’s information? Objectives like these need to be defined for getting desired results.
Keyword research is the most important part of the strategy. Based on the analysis of the target audience, we will then perform a keyword research and analysis. We will research for large number of short and long tail keywords. We will categorize them according to the number of monthly searches they have, competition level for each keyword and then we will shortlist the best suitable ones. We will also categorize keywords according to audience and the pages on the website.
On-Page optimization is very important before starting any Digital Marketing or SEO Campaign. By implementing proper On-Page optimization, we help search engines understand what the website is about. The first step will be to ensure the search engine’s can crawl the website and the valuable content on the website. To do this we will ensure the website has good internal linking with no broken links, good navigation, unique content and appropriate page load times.
Google and Other search engines have included mobile friendliness to be a high factor in ranking websites, so we would also have to optimize website for mobile devices and make it faster.
According to keyword research we will optimize the content of each page focused on the keywords. We will make sure all the search engine friendly elements are there on the website like, meta titles, meta descriptions, sitemaps, URL & IP canonicalization, robots.txt, alt tags, header tags, proper commands in HTTP headers, etc.
Links are the primary factors how search engines rank a website. Thus crafting a link building plan around all the different tactics we can do to attract inbound link to the website.
We will try hard to earn links rather than creating. Earned links are higher in value and are hard to build. We will try to build connections in the same industry and earn links through that network. Other than that we will build links to old and trusted SEO methods like Local and Business Communities, Niche Business & directory listings for high exposure, Content Marketing through website blogs, article websites, press releases, blog commenting and participation, Participation in relevant and related forums for the website and other activities. We will also try to request link from affiliate organizations, and outreach website that are authority in the industry.
Content Marketing involves creating and delivering unique and rich experience to the people you are targeting. To do so, one of the most appropriate ways is just telling stories, honest and real ones.
It could be about your brand, services, products, culture., whatever that might interest your audience. Think of a newspaper, when you are reading an article, what is your first motivation: be up to date, learn, curiosity? Well, on the web it’s the same process, people want to discover things, and stories are made to do so.
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. Given below is the plan for the biggest social channels, but for some businesses there are additional social media platforms that are also there. So according to business needs we can add those also.
We will send weekly and monthly updates about the progress of the plan and results achieved through the plan. Reports will be about the website traffic details, Link details and ranking updates for keywords and Social Media Progress.
In the end I would say that Online Marketing is an ongoing process, but implementing a good marketing strategy will translate into online success for many years to come.